(00) — Journal
Thoughts, criteria and breakdowns of real projects. No generalities — only the decisions that separate a pretty picture from design that works.
03 articles
01ANNOUNCEMENT: I'll be teaching at SoftUni Creative: The Hidden Code of Branding
On 20 August I'll deliver a free online seminar on how visual language programmes consumer perception — from the Grey Goose Effect to the hidden code of Apple, Rolex and Gucci.
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02What makes a logo good?
There is a difference between a logo you like and a logo that works. Eight criteria for a professional logo, illustrated with a real project — the visual identity of Lunatics Tattoo Studio.
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03Why is graphic design important?
Design is not a beauty expense, but a tool for trust, clarity and price. Seven reasons why your business's visual identity decides more than you think.
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